L Oreal Marketing Case Study

Case Study: L'Oreal Marketing Strategies in India - MBA Knowledge Base

• Let’s dive deeper into L’Oréal’s marketing mix. 1. Product Strategy of L’Oréal L’Oréal is equipped with a wide portfolio of top brands under them. The product mix of the company can be analyzed by putting light on its complete portfolio. The products produced by the brand are widely related to the beauty and cosmetics under 4 major brands such as:

• -About 42% of Indian men dye their hair half the skincare market is skin lightening creams. Hindustan Lever’s Fair & Lovely accounts for 85% -Garnier had worldwide sales of €2 billion. It brought the first anti ageing cream to India in 1995 -L’Oreal’s sale per capita in India is 10 cents. In France, it is €28

• Loreal market segmentation case study About L’Oreal L’Oreal is a luxury brand in the top cosmetic brand’s arena and focuses on high-end.